About Us

Our Story

We are a husband and wife team from Belfast, Northern Ireland.

We are parents to three children, two boys aged 11, 5 and our little girl who was born at the end of June 2022. 

When our sons were born, we soon realised how quickly babies outgrow many of their products.  We found a passion to develop long-lasting, useful baby items that wouldn't outgrow little ones after a few months use.  With that in mind, we set to designing our first product – The Luxury Hooded Panda Towel and Face-Cloth Set. 

We are a relatively new company and launched August 2019.

Since then, we have put our heart and soul into building a trustworthy brand. We believe in our products and love to hear from our customers.  

We have won numerous prestigious awards which is testament to the quality of our products. 

We hope you love our towel sets as much as we do!


About Our Towels

  • Extra Large - Measuring 90cm x 90cm, our towels are much larger than most baby towels. Suitable from birth to age six.
  • Organic Bamboo Cotton – our towels are made from bamboo cotton, chosen for its organic, soft, hypoallergenic fibres which last wash after wash.
  • Super Absorbent – 500gsm - The softness, thickness and size makes our towels a high quality, long lasting and luxurious choice.
  • Exclusive Designs – We have designed each towel set exclusively and the faces have design patents. The towels have doubled-stitched edging to ensure longevity.
  • Gift-Boxed - Each towel set comes with a matching face-cloth (20cm x 20cm) and presented in a gift-boxed. The sets make a lovely gift for all childhood occasions, baby showers and new parents.
  • Award-Winning - We are an award-winning company.

Our Luxury Bamboo Hooded Panda Towel won GOLD for the Best Bathtime Product at the 2022 Mother & Baby Awards, GOLD for Best Bath Towel at the Organic Baby Awards 2022 and GOLD for Best Bath Accessory at the Organic Baby Awards 2022.

Our Luxury Bamboo Hooded Fox Towel won GOLD for Best Bath Time Accessory in the 2022 LovedbyParents Awards and SILVER for Best Swimming Product in the Mother & Baby Awards 2023.